Don’t forget, our very own 1964 Sofa is still on sale! The 1964 Sofa won’t stay discounted forever, so hurry and order yours before this awesome opportunity ends. Our 1964 Sofa is available exclusively at Smart Furniture and stands as an homage to the greats of mid-century design. Check out the excerpt below on how we designed our sofa in honor of some of the giants of mid-century modern design. You can read the full story of the sofa’s design here.
We wanted a way to honor those developments of the 40s, 50s, and 60s and the impact they’ve had on modern furniture and the broader design world. We picked 1964 because, by that point, so many revolutionary changes had occurred, but there were still so many developments to come. The 1964 Sofa is a way to honor the earlier developments and the impact they would have on the furniture industry. Sure, you see the Saarinen Womb Chair in 1948 and Norman Cherner’s Armchair in 1958. Yes, the shift in style began well before 1964, or even 1948. But naming our sofa the 1948 or 1958 would have ignored the impact the entire movement would have on later designers; you can’t have a Philippe Starck or an Yves Behar without a Ray Eames and Isamu Noguchi. So, think of 1964 as a tribute to a whole movement and everything we love about it.
And what we do love about furniture that emerged from this period is the shift from the simple shapes of strictly modern furniture to the bolder use of organic forms we see in the mid-century. Take the legs of our 1964 Sofa – a strictly modern piece would have simple, straight legs. While we do love that look, we wanted to pay homage to the bolder shapes of the Eames Molded Plywood Chair, the sweeping curves of the Barcelona Chair, the elegant lines of the Wishbone Chair. That’s why our sofa has that subtle flair in the legs – to honor the use of curves and softer lines in modern and Danish design that emerged in the mid-20th century.
While we celebrate the use of curves and organic shapes, we also wanted a piece that was minimal enough to honor the influence of designers like Mies Van Der Rohe and the Bauhaus movement. That’s why this sofa doesn’t feature an assortment of accessories or decorative touches. No, with our 1964 Sofa the beauty is in the details; thin arms, low back, and simple yet perfectly comfortable cushions. A refined look and focus on detail help make the 1964 Sofa beautiful, incredibly comfortable, and elegantly simple. “
Intrigued? Take a look at our 1964 Sofa – it’s on sale now, so there’s no better time to buy one for yourself!